Alice was founded by Kim — a university lecturer who spent over a decade helping students learn. During those years, he saw how traditional education often failed to meet students where they are. Everyone learns differently, yet most systems still treat learning as one-size-fits-all.

So in 2024, Kim started Alice — to make learning personal, simple, and actually enjoyable. By combining AI with smart design, Alice helps students learn faster, understand deeper, and feel more confident along the way.

Since then, we’ve raised over $6 million and been part of Y Combinator as only the 15th Danish company. We're now a team of +10 mission-driven and highly ambitious people at Alice, and have helped more than 100,000 students across Europe and the US. But we’re just getting started.